Email is one of the most potent ways to reach your customers. It has become part of people's everyday lives that they send and receive a staggering amount of emails daily. According to recent data, worldwide, the number of emails sent and received daily in 2022 is 333 billion.
Despite the growing popularity of communication tools and messaging apps like Slack and WhatsApp, it's clear that email still features heavily in consumers' daily lives. Even though experts had previously predicted that email would become obsolete by 2020, that's hardly been the case.
We've gathered a list of email marketing statistics for you to demonstrate just how powerful email can be.
Emails Statistics Highlights
- According to Earth web, there are over 333 billion emails sent daily.
- Statistics say that an average person gets more than 100 emails daily, excluding spam emails.
- Of the 333 billion emails sent daily, 50% of the emails land in spam.
- There are 244.5 million email users only in the United States.
- For every $1 you spend on email marketing, you earn $38, or a whopping 3,800% ROI.
On This Page
- 1 Emails - Key Statistics
- 1.1 According to Earth web, there are over 333 billion emails sent daily.
- 1.2 Statistics say that an average person gets more than 100 emails daily, excluding spam emails.
- 1.3 Of the 333 billion emails sent daily, 50% of the emails land in spam.
- 1.4 There are 244.5 million email users only in the United States.
- 1.5 For every $1 you spend on email marketing, you earn $38, or a whopping 3,800% ROI.
- 2 Other important Email Stats
- 3 Conclusion
Emails - Key Statistics
According to Earth web, there are over 333 billion emails sent daily.
It means that around 3.5 million of them are sent every second. The average number of emails received per day has been growing over the past few years and will continue until 2025. In 2017, the number of emails sent per day was 269 billion. By 2025, this number is projected to reach 376.4 billion. Experts also attribute this to the growth of internet accessibility worldwide, which has led to more and more internet users. Considering these stats, it's no surprise that many people now use email marketing.
Statistics say that an average person gets more than 100 emails daily, excluding spam emails.
If your inbox is chaotic, it can reduce your productivity. The last area where you need to get more organized is your inbox. Let's face it: we all get a ton of emails each day. More specifically, statistics say that an average person gets more than 100 emails per day, excluding spam emails. Not all emails are important. But if you don't create some rules and strategies for organization around your emails, your inbox will be overrun. That's why it's a good idea to set aside a dedicated time in your day when you'll deal with emails.
Of the 333 billion emails sent daily, 50% of the emails land in spam.
Many email users believe that spams are a significant problem of the email service. Out of all emails, 50% of these emails go into the recipient's spam folder. That is, 50% of recipients never get the email as intended. For email marketers, inbox placement is essential. Poor email deliverability massively impacts sales and marketing efforts.
It invariably results in a drop in productivity levels and, consequently, revenue losses. At the same time, successful email placement means a high email deliverability rate.
There are 244.5 million email users only in the United States.
63% of American email users have only one email account. In addition, over half of US respondents check their accounts more than ten times a day. Furthermore, 70% of Americans check their emails as often as possible. It might be why 85% of American emails get opened via a smartphone. Users nowadays can easily access email from mobile phones, desktops, and tablets.
It presents a challenge and an opportunity for marketers to have their emails read and opened. Engaging with email subscribers through concise messaging will set them apart from the competition.
For every $1 you spend on email marketing, you earn $38, or a whopping 3,800% ROI.
Although many companies rely on indirect marketing campaigns to source new leads, direct marketing typically has a much higher success rate. According to research from Hubspot, email marketing generates $38 for every $1 spent, making it one of the best advertising channels in terms of ROI. Your email marketing strategy needs design to make it produce better outcomes. While a few marketers doubt email's efficacy as a marketing tool, statistics prove otherwise. How to get your recipients to notice your email? Through graphic design and content that's high in quality.
Other important Email Stats
- In 2019, there were nearly 4 billion email users worldwide.
- By the end of 2023, the estimated number of active email users will be 4.4 billion.
- The average office worker sends out 40 work-related emails and receives 90 of them each day.
- The average office worker receives about 121 emails daily.
- 40 is the average number of emails a person sends daily for business purposes.
- The daily number of business emails received and sent is 124.5 billion.
- In 2020 Gmail had over 1.8 billion users. For comparison, in 2018, Gmail had only 1.5 billion users.
Conclusion
Email marketing is a great way to build and foster relationships with your buyers, improve customer loyalty and retention, and eventually boost sales. Suppose marketers want to continue to reap the benefits of email marketing and gain more profits. In that case, they need to focus on effective segmentation and personalization and ensure they're optimizing their email content.
Now you know how many emails are sent per day. Hopefully, these statistics also have given you some valuable insight that you can use to build on and improve your existing email marketing efforts.
Sources
https://earthweb.com/how-many-emails-are-sent-per-day/
https://financesonline.com/email-statistics/
