Amazon US eCommerce Sales: 11 Mind Blowing Stats

Today we’ll look at a few key Amazon US E-Commerce sales stats you need to know for 2022 and beyond. 

Amazon US eCommerce Sales Highlights

1. Amazon’s Share of US eCommerce Sales Hits All-Time High of 56.7%.
2. Nearly 60% of all online retail purchases in the US last year were made on Amazon.
3. Amazon will capture nearly 40% of the US eCommerce market.
4. Amazon has 2 billion monthly visits in the US, the most visited online marketplace.
5. Last year nearly 50% of all eCommerce purchases in the US happened through Amazon.  

Amazon US eCommerce – Key Sales Stats

Amazon’s Share of US eCommerce Sales Hits All-Time High of 56.7%.

In 2020, the company accounted for approximately 57% of all eCommerce sales in the US. The company’s revenues skyrocketed by 67.5% in two years, from 2019 to 2021. This surge in sales was partly because many consumers shopped from home. 

Nearly 60% of all online retail purchases in the US were made on Amazon.(PYMNTS)

Its share of domestic retail has doubled from 28.1% in 2014 to 56.7% in 2021. Amazon has even surpassed Walmart, whose retail empire includes an enormous brick-and-mortar infrastructure, to seize the lead in total US retail sales by 9.4% compared to Walmart’s 8.6%. 

Amazon will capture more than 40% of the US eCommerce market in 2022.(eMarketer)

That’s nearly $2 in $5 spent online, together, the following 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the eCommerce pie going to everybody else. This year(2022), Amazon will pocket more than $400 billion of the country’s roughly $1 trillion eCommerce sales. The retail giant will also rake in more than five times the digital sales of its closest rival, Walmart Inc., and see those sales grow by 14.6%, faster than the overall US eCommerce market, which will expand by 14.1%.

Amazon has 2 billion monthly visits in the US, the most visited online marketplace.

That’s almost triple the monthly visits of eBay, which trails behind at second place with close to 700 million monthly visits. Amazon is way out in front, even considering eBay is a pure-play marketplace, while Amazon’s marketplace accounts for 55% of its total sales. Consumers prefer to buy from Amazon over any other retailer (online and in-store).

Nearly 50% of all eCommerce purchases in the US happened through Amazon. 

There is a common perception in the US that Amazon is the only online marketplace to be taken seriously, and that is with good reason. Between groceries, home goods, health supplements, electronics, and even furniture. There really isn’t anything you can’t find on Amazon anymore. 

Other Important Amazon Ecommerce Stats

• Amazon has over 300 million active customer accounts and over 1.9 million-selling partners worldwide.
• In 2020, more than 200,000 new third-party sellers worldwide began selling on Amazon, a 45% increase from 2019.
• Over 126 million unique mobile visitors in the US visit Amazon stores each month.
• Amazon created 400,000 new jobs in communities around the US in 2020 and invested $34 billion in American infrastructure.
• Amazon is the #2 Most Trusted Brand in America by Morning Consult, 2020.
• Amazon is pledging to hire over 100,000 US veterans and military spouses by 2024.

Conclusion

Amazon started as a small-time online retailer in the nineties. It is now one of the most significant and valuable corporate structures. That said, you must strategize proactively and borrow a leaf from the Amazon market model.

There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implement new technologies, and price more dynamically. I hope you’ll utilize these figures to make future plans and adjust to changes in the eCommerce landscape.

Sources

https://www.pymnts.com/news/retail/2022/amazons-share-of-us-ecommerce-sales-hits-all-time-high-of-56-7-in-2021/

https://www.emarketer.com/content/amazon-us-ecommerce-market

https://www.marketplacepulse.com/articles/amazon-marketplace-is-25-of-us-e-commerce

https://sell.amazon.com/blog/grow-your-business/amazon-stats-growth-and-sales