There are three main ways to increase your revenue, increase your price, sell to more customers, and revenue expansion which can be done through upsells. Revenue expansion is less expensive because there are no extra acquisition charges, your customers already trust you, and they are more likely to make further purchases if they have already made one.
In today's article, I'll share a few great upsell page examples you can implement in your store, generating increased revenue and higher retention rates.
But first, let's define what upselling is.
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What is an upsell page?
An upsell page essentially promotes top-level subscriptions or additional features that customers can unlock if they pay more. You're increasing the value of a product or subscription by offering a more comprehensive range of features that better fit a customer's needs.
Upselling lets you boost your average customer value and maximize your profit per sale.
When upselling, you typically promote the product or service that's the next logical step in the buyer journey.
Now let's see some examples of upsell pages.
Upsell Page Examples
Now that you better understand upsell, it's time to look at some ideas for your store. Here are a few upsell page examples you can implement in your store.
1. Offering the most expensive plan first
Wix illustrates this particular example. They list their plans in an unusual order, from most expensive to cheapest. The user's attention inevitably goes to the VIP plan first and, therefore, Wix upsells instead of just selling.
Users expect the first plan on the left to be the most affordable option, and this psychological trick can make them consider something they'd normally dismiss. It's a bold move since high prices can scare potential buyers, but it's a risk worth taking.
This upselling example shows there is no need to be too demanding about it. What you need to do is let your customers consider your premium offer first and become fascinated with its advanced features before they jump to the cheapest options.
2. Create daily offers
Daily offers are a very successful way to grab your returning visitor's attention. They increase the sense of urgency and motivate visitors to buy right at the moment.
When you create your daily offers, review your sales data to ensure that you select the most profitable items for the season.
For example, if you've seen an influx in sweater sales, feature your best sweaters. Alternatively, if some outdoor sports gear sold amazingly last summer, feature those products throughout the summer season this year.
Flipkart uses a "deals of the day" module on its homepage. They also added a countdown timer to increase their customer's sense of urgency further.
3. Offer an upgrade
Grammarly invites existing customers to upgrade to Premium after they create their accounts. An icon-bulleted list with bold copy shows prospects what they get with a Premium upgrade.
At this point, it promotes the additional features and benefits premium customers unlock and provides a selection of plans for them to choose from.
Doing this right before payment gives prospects the chance to assess their needs and choose the right option for them which, ultimately, will lead to increased satisfaction levels and long-term loyalty.
In addition, Grammarly also has a customer testimonial at the bottom of the page for an injection of social proof and a money-back guarantee, making customers more comfortable with converting.
4. Free shipping
Expensive shipping is what typically keeps users from finishing their purchases. You could provide a free shipping option over X amount purchased to motivate users to make a more expensive purchase.
For example, at CoffeeForLess, customers receive a notification on how much more they need to spend to get free shipping. It increases the desire to make more purchases.
Note: To create a similar offer you can use AIO Checkout to create a free shipping amount counter.
5. Providing Options
Unlike other retail sites, customers on florist websites typically shop for others, meaning they're more likely to want to make a good impression.
Consequently, brands like Pro Flowers upsell to the max, giving the customers three different bouquet sizes to choose from.
This option for selection makes it easier for customers to make their preferred selection, ultimately increasing their satisfaction with the store.
Pro Flowers also cross-sells at the checkout, encouraging customers to add extra items like a greeting card to bump up the final price.
6. Related Products
It's the safest way to start if you're new to upselling; choose a few similar goods with superior features and higher costs and list them on the product page.
This allows your visitors to compare their related products and helps them feel confident that they’re making the right choice.
So, promoting related products is another great way to upsell.
Wrapping Up
I have shown you a few upsell page examples that you can implement in your online store and increase the average order value (AOV). We recommend creating no more than two post-checkout upsells to avoid alienating your customers. What you choose will depend on how many products you have.
Build your own strategies by combining these tips and examples to drive more sales and boost your revenue.
