Influencer marketing is a hot topic in the marketing world. Are you curious to find out where the industry is heading? If so, then you’re at the right place.

In this article, we’ve compiled some valuable global influencer market size stats to form your strategy in 2022 and beyond. 

Global Influencer Market Stats Highlights

1. The global influence market size was valued at 13.8 billion U.S. dollars in 2021.
2. Influencer marketing will grow by about 30.3% annually through 2028.
3. In 2022, premium brands will invest around $14.2 to sponsor creators.
4. The influencer marketing industry is expected to reach $16.4 billion in 2022.
5. More than 50 million people around the world now consider themselves to be influencers (or creators).

Global Influencer Market – Key Stats

Now let’s dive into the stats a bit deeper.

Globally, the influence market size was valued at a record 13.8 billion dollars in 2021.

(Statista)

There’s big money in social media. Per Statista, it’s been steadily increasing since 2016. In 2021, the influencer marketing market was worth $13.8 billion compared to $9.7 billion in 2020. The reason for this growth is that new micro-influencers are entering the market.

Influencer marketing will grow by about 30.3% annually through 2028.

(marketingfacts)

In 2020, the “industry” was worth $9.7 billion; it was expected to be about $13.8 billion in 2021. And the prediction is that influencer marketing will grow by about 30.3% annually through 2028. Moreover, in 2021 the expenditure on influencer marketing was expected to be 3 billion dollars, and next year, perhaps 4 billion dollars.

Premium brands are expected to invest around $14.2 billion in sponsoring creators by 2022.

(grandviewresearch)

When creators sell digital products, they earn a living online. In 2022, premium brands will invest between $14.2 and $16.4 billion to sponsor creators. Those sponsorships are the primary way creators earn money, accounting for perhaps, 70% of the so-called creator economy this year.

The influencer marketing industry is expected to reach $16.4 billion in 2022.

(influencermarketinghub)

Influencer marketing has continued growing in popularity as a method of driving sales, with the industry set to balloon to $16.4 billion in 2022. Influencer audiences put a lot of value on the opinions of influencers they follow so that an endorsement can boost online sales. 

More than 50 million people around the world now consider themselves to be influencers (or creators).

(influencermarketinghub)

The influencer space was always going to take off. Then the pandemic came along and added severe fuel to the fire for those creating online content and those stuck at home consuming it at unimaginable levels. As a result, more than 50 million people around the world now consider themselves to be influencers.

Additional Influencer Market Size Stats

• 91% of marketers believe in the effectiveness of influencer marketing.
• More than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022.
• The global number of Influencer Marketing related service offerings grew by 26% in 2021 alone.
• On average, brands spend about $174 per piece of influencer-generated content.
• 60.2% of marketers want content that showcases the influencer using the product.
• 72.1% of marketers want influencers to create original content based on a brief.

Conclusion

The industry has doubled since 2019 as more brands implement influencer marketing. Influencer marketing can assist you in achieving your goals of expanding brand awareness, sales, and reaching new audiences. 

Sources

https://www.statista.com/statistics/1092819/global-influencer-market-size/

https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market

https://influencermarketinghub.com/influencer-marketing-benchmark-report/

https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.html