While the marketing landscape has seen its ups and downs in the past few years, one ad format stands above the rest: native advertising. You might want to know more about this evolving advertising process.

Hence, In this article, we’ve gathered Native ad spending forecast 2024.

Let’s take a look at the general stats below.

Native ad Spending Stats Highlights.

1. Native advertising spending in the U.S. jumped 37% in 2021.
2. More than $40 billion is spent on native advertising each year.
3. U.S. native digital display advertising exceeded $52 billion by the end of 2020. 
4. 93% of audiences said that they prefer brands that put some effort into creating something unique.
5. Native advertising spending is expected to increase from $52 billion in 2020 to a total global value of $402 billion by 2025.

Native ad Spending – Key Stats

Now let’s dive into the stats a bit deeper.

Native advertising spending in the U.S. jumped 37% in 2021.

(Outbrain)

Brands are increasingly seeing the benefits of this style of marketing. In 2021, native advertising spend in the U.S. jumped 37%, and the total native advertising spend is forecasted to reach almost $100 billion by 2023. In addition, 83.6% of all digital video ad dollars in the U.S. will move via automated channels in the coming years. Undoubtedly the U.S. will remain the largest market for native advertising.

More than $40 billion is spent on native advertising each year.

(insiderintelligence)

One of the main reasons that native ads are so effective for marketers is that it is more difficult for users to tell they are engaging with sponsored media. Native ads also offer users a much more seamless advertising experience that is more contextual than traditional advertising formats, such as banner ads, for example. Instead of interrupting the user experience with disruptive ads, native advertising fits more naturally into the platform.

U.S. native digital display advertising exceeded $52 billion by the end of 2020. 

(Statista)

The native digital display advertising spending in the United States has grown from 2016 to 2020. In 2018, the spending amounted to 35.24 billion U.S. dollars, and it exceeded $52 billion by the end of 2020, which is 64.8% of all U.S. digital display ad spend. This spending on native advertising increased during the height of the pandemic and will continue to grow. In 2021, it already reached $53 billion.

93% of audiences said that they prefer brands that put some effort in creating something unique.

(insight.freakout)

Audiences favorably receive native advertising and expect it to provide them with valuable information. According to a survey by Insight, about 93% of the audience said that they prefer brands that put some effort into creating something unique to get their attention. Over 56% of the audience said they like brands sharing something with value rather than just trying to sell something.

Native advertising spending is expected to increase from $52 billion in 2020 to a total global value of $402 billion by 2025.

(insight.freakout)

Native is the standard mobile ad format and keeps growing yearly. According to research by insight, native ad spend is expected to increase by 372% from 2020 to 2025. It represents an increase in the native advertising market from $52 Billion in 2020 to a total global value of $402 Billion by 2025. In the Asia Pacific, the market will grow from $25.3Billion to $119Billion by 2025.

Publishers receive 90% of advertiser revenue on Adbuff.

(Kevel)

Adbuff is a great option if one is searching for AdSense substitutes that provide excellent payment rates. Publishers receive 90% of advertiser revenue, making this one of the best payouts for online ad revenue. All adverts are suitable for family audiences so one can be sure of brand-safe ads on their site.

Additional Native ad Spend Stats

• According to Emarketer, programmatic purchases will account for 87.7% of native advertising in the U.S.
• Mobile formats will also see an increase from 85.2% in 2018 to 88.8% in 2020.
• The video ad formats revenue will rise by the end of 2020 to 21.9% (CAGR) compared to last year(2019).
• Retargeting ads get 76% more clicks than regular ads.
• 1 in 4 Internet users relies on ad blockers to circumvent annoying and intrusive ads.
• Video accounts for a whopping 82% of all internet traffic in 2022, up from 72% in 2017.
• Third-party cookies are set to be blocked on Google Chrome browsers by 2023.

Wrapping Up

Native advertising is increasingly gaining popularity across diverse platforms, owing to benefits such as customized content, more engaging appearance, higher click-through rate, and the ability to encourage customers to make purchases. As more brands catch on to the importance of native advertising, spending in this industry will only increase.

The above stats also point to a rise in the positive impact of native advertising that won’t be coming to an end any time soon.

That’s all for today.

Sources

https://www.outbrain.com/blog/native-advertising-statistics/

https://www.insiderintelligence.com/topics/topic/native-advertising

https://www.statista.com/statistics/369886/native-ad-spend-usa/

https://insight.freakout.net/6-native-advertising-trends-for-2021/

https://www.kevel.com/blog/native-ads/