How To Create Wholesale Roles In WooCommerce?

Do you want to create WooCommerce Wholesale Roles? If you do, then you have come to the right place. In this article, I will show you how to create wholesale roles in WooCommerce. 

WooCommerce does not provide a wholesale role by default. So, you will need the Wholesale Pricing for WooCommerce plugin to create one or more wholesale roles for your WooCommerce store. It is very useful for WooCommerce store owners that sell products to both retail and wholesale customers. 

So keep reading and figure out how to create WooCommerce wholesale roles.

Why Should You Create WooCommerce Wholesale Roles?

There are several benefits of creating wholesale roles in WooCommerce. For example, you can set different prices or discount options for wholesale customers. You can also create multiple wholesale roles and set different prices for them. If you have three wholesale roles, Wholesale Basic, Wholesale Pro, and Wholesale Premium then you can create three different wholesale prices according to your preferences. Creating a wholesale role can be the best choice if you sell products to both B2B and B2C users. 

How to Create WooCommerce Wholesale Roles?

Now, let’s have a look at how you can install and configure the Wholesale Pricing for WooCommerce plugin. 

We will go through the step-by-step tutorial to create quantity increments in WooCommerce. Please follow all the steps carefully and verify settings with the given screenshots.

1. Install and Activate the Woosuite Core Plugin

First, you have to download the Woosuite core plugin file to your device. After that, you need to upload and install the plugin to your WooCommerce site.

Go to Plugins and click Add New. Then click on the Upload plugin and choose the plugin file. After uploading the plugin, click Install Now. 

Plugins > Add New > Upload Plugin > Choose File > Install Now

After the plugin is installed, you need to activate the plugin.

2. Install and Activate the Wholesale Pricing for WooCommerce Plugin

After activating the Woosuite Core plugin, you will see a new option “Woosuite” in the WordPress dashboard. Now, we will install the Wholesale Pricing for WooCommerce plugin.

Click on Woosuite and go to the Addons option. Then find the Wholesale Pricing for WooCommerce plugin and click Install Now to install it.

After installing the plugin, activate the plugin by clicking on the toggle button.

3. Add Wholesale Role

After you activate the plugin, by default, it will create a new role Wholesale Customer in your store. 

You can use the Wholesale Customer role to apply different rules for your wholesale customers. If you want to have more than wholesale roles, you can create them from Wholesale Pricing Settings.

From the Woosuite, go to Wholesale Pricing Settings. Then turn on the User Role Management option. After that, click on the Add New Role button below to add a new role.

Role: In this field, enter the name you want to give to your user role. The lowercase alpha characters, separated with underscore or hyphen are allowed. For example, wholesale-basic, wholesale-pro, etc.

Display Name: This name will be displayed publicly for this role including the user registration form. For example, Wholesale Basic, Wholesale Pro, etc.

Copy from: This option copies the role settings from other user roles to the new role. For creating a new wholesale role, select the Wholesale Customer.

Then click Add Role.

Similarly, you can create multiple roles according to your requirements.

4. Set Wholesale Pricing (Optional)

After you have created a wholesale role, you can create the wholesale pricing in a few simple clicks.

Go to All Products and click on Edit on any product where you want to set the wholesale pricing.

On the Wholesale Pricing Rules, select Specific Roles in the Applies To dropdown. Then select the wholesale role in the Roles field. You can set the wholesale price in the Wholesale Price field. After making all the changes, update the product.

Then login as the user with the Wholesale Pro role and visit the product page to see the price. You will see the price that you set for the wholesale user

Frequently Asked Questions

Q. How do I enable WooCommerce wholesale roles?

Ans. You can use the Wholesale Pricing for WooCommerce plugin to enable WooCommerce wholesale roles.

Q. How to add extra user roles in WooCommerce for wholesale?

Ans. In this article, we have shown how you can add multiple users roles for wholesale by using the plugin.

Q. How to add wholesale pricing in WooCommerce?

Ans. The Wholesale Pricing for WooCommerce allows you to add wholesale pricing to your store in a few simple clicks.


This article teaches you how we can create wholesale roles in WooCommerce by using the Wholesale Pricing for WooCommerce plugin. We also showed how you can set different wholesale pricing and manage both retail and wholesale customers. 

We hope you understood everything correctly and will be able to create wholesale roles for your WooCommerce store. If you have any queries, please let us know in the comment section below.

Ready to create WooCommerce wholesale roles? Install the Wholesale Pricing for WooCommerce plugin now.


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