Content marketing is a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience. Content marketing is one of the most effective ways to increase website traffic. Doing it right requires, first and foremost, understanding aspects of it like what sort of goals to set, what metrics to look at when measuring content marketing’s effectiveness, and more.
In this article, we’ll dive into some marketing statistics that will show you the importance of content marketing and some of its best practices. Hence, you will know how to craft the content marketing strategy best suits your business.
Content Marketing Stats Highlights
- 82% of marketers actively use content marketing.
- 86% of content marketers use blog posts as part of their strategy.
- 84% of businesses have a content marketing strategy, but only 11% think they have an excellent one.
- 55% of brands experienced better results due to the improvements they made to their content.
- Around 92% of businesses consider content as their business asset.
- 47% of buyers view three to five pieces of content before making an inquiry.
On This Page
- 1 Content Marketing - Key Stats
- 1.1 82% of marketers actively use content marketing.
- 1.2 86% of content marketers use blog posts as part of their strategy
- 1.3 84% of businesses have a content marketing strategy, but only 11% think they have an excellent one.
- 1.4 55% of brands experienced better results due to the improvements they made to their content.
- 1.5 Around 92% of businesses consider content as their business asset.
- 1.6 47% of buyers view three to five pieces of content before making an inquiry.
- 2 Other Important Email Stats
- 3 Conclusion
Content Marketing - Key Stats
82% of marketers actively use content marketing.
The best way to explain the importance of content marketing is to look at its success rate. As many as 82% of all marketers(decision-makers) today say content marketing has been effective for their brand. Nearly one in five describes content marketing as “extremely effective.” Brands are integrating content marketing more and more.
When it comes to the types of content marketing that are commonly used, the written content is still marketers’ favourite. 98% of marketers use written content as part of their content marketing strategy.
86% of content marketers use blog posts as part of their strategy
Blog content is a powerful, cost-effective way to generate traffic and leads. 86% of content marketers use blog posts as a strategy. Companies with blogs produce 67% more monthly leads than those without them. Blogs are considered the most effective way to turn casual readers into customers. You can extend your reach beyond your site by publishing guest posts on other blogs. It drives traffic back to your site and exposes you to new audiences. Amongst business blogs, WordPress remains the gold standard. It is the fastest-growing blogging platform.
84% of businesses have a content marketing strategy, but only 11% think they have an excellent one.
According to a survey by SEMrush, 84% of marketing agencies and businesses said they have content marketing strategies. However, only 11% said that they consider their strategy to be an excellent one. The survey also had other exciting tidbits. For instance, 49% of those surveyed reported social media as the most challenging skill to master, followed by SEO at 44%, then strategy at 42%. For your content marketing efforts to succeed, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working.
55% of brands experienced better results due to the improvements they made to their content.
According to SEMRush, 55% of brands experienced better results due to the improvements they made to their content. As you put more time into building a content strategy, conducting SEO research, implementing your keywords, and re-purposing content—you’ll likely see a growing readership and increased sales. There is no room on the internet for poor-quality content. If you can create high-quality content incorporating more technical elements, you have a great chance of improving your SEO and, eventually, your bottom line.
Around 92% of businesses consider content as their business asset.
Content marketing is one of the best ways e-commerce businesses can enhance their presence. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more ROI as compared to paid search. However, a majority of e-commerce companies fail at content marketing. The easiest way to identify the success of e-commerce content marketing is by measuring user engagement. Every human thinks differently. Hence, it would help if you created different content formats for the various needs of the users.
47% of buyers view three to five pieces of content before making an inquiry.
Connecting with subject matter experts or emulating their content increases the chances of a buyer engaging with your content before moving to the next stage. According to HubSpot, 47% of buyers view three to five pieces of content before inquiring with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions.
Other Important Email Stats
- 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy.
- 71% of marketers say that targeting strategic keywords is their top SEO tactic.
- 51% of the businesses that invest in content marketing publish content every day.
- Content marketing is expected to grow from 2021 to 2025.
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
Conclusion
An effective content strategy is an important foundational step to ensure that you and your team have clear, goal-driven priorities regarding your content marketing initiatives. With most businesses focusing on content marketing, it is clear that content marketing isn’t going anywhere. Taking some time each quarter (or at least every six months) to reevaluate your content strategy will help you and your team feel more confident about your future efforts and also help you succeed.
We hope you’ve found valuable insight in the above collection of statistics. After all, looking for data-driven answers to your marketing hypotheses is always a good idea.
Sources
https://www.semrush.com/blog/content-marketing-statistics/
https://www.siegemedia.com/strategy/content-marketing-statistics
