Marketing and advertising are key components of a business’s growth. With more and more internet users year after year, many brands have increased their digital marketing spending to reach more consumers.

Hence, In this report, you’ll find some interesting global ad spending-related stats and our thoughts on the situation.

Worldwide Ad Spending Stats Highlights

1. Global online advertising spending is predicted to hit $646 billion by 2024.
2. Total global advertising spending in 2020 alone was estimated at $378.16 billion. 
3. Global spending on digital advertising is expected to reach 571.16 billion USD in 2022. 
4. Among the largest global digital ad sellers, Google topped the list with 31.1%
5. The total global digital ad spend in 2021 decreased by around 21%. 
6. The U.S. spends the most on digital advertising with $197.47 billion alone.

Worldwide Ad Spend – Key Stats

Global online advertising spending is predicted to hit $646 billion by 2024. (Statista)

Digital advertising spending worldwide, including desktop, laptop computers, and mobile devices, stood at an estimated 378.16 billion U.S. dollars in 2020. This figure is forecast to increase constantly in the coming years, reaching a total of 646 billion U.S. dollars by 2024. As a result, spending won’t decrease any time soon, either. 

Total global advertising spending in 2020 alone was estimated at $378.16 billion. (cupertinotimes)

Digital marketing has faced significant growth over the years. Global spending on digital advertising is estimated to reach $378.16 billion in 2020. It is a phenomenal growth rate despite the economic impact of the Covid-19 pandemic, companies are eager to tap the growth opportunities from the online market.

Global spending on digital advertising is expected to reach 571.16 billion USD in 2022. (oberlo)

It is a 16.2 percent rise from the $491.70 billion spent in 2021, with 63 percent of the overall expenditure on media ads. Media ads include everything from email marketing and video content to search engine results and more. Therefore, Companies of all kinds are spending money on digital marketing agencies to do the job for them. 

Among the largest global digital ad sellers, Google topped the list with 31.1%. (softwaresuggest)

Determining the most significant digital ad sellers of 2022, Google topped the list with 31.1% of total global ad spending, worth $103.73 billion. Followed Facebook, with an expenditure of $67.37 billion. Amazon is chipping away at the duopoly of Google and Facebook.

The total global digital ad spend in 2021 decreased by around 21%. (Statista)

It suggests that the majority of industries are now getting back on their feet after the pandemic and are spending less on advertising. In addition, consumer spending is progressively stabilizing, resulting in an increased demand for goods and services and a lower requirement for advertising to attract those customers.

The U.S. spends the most on digital advertising with $197.47 billion alone. (softwaresuggest)

In some countries, digital marketing has become the dominant ad medium. According to Statista, the U.S., spends the most on advertising compared to other countries. Indonesia and India are growing rapidly. Thus, Indonesia is the fastest-growing digital advertising market in the world, followed by India.

Other Worldwide ads Spend Stats.

• Amazon is the world’s largest and fastest-growing online ad buyer, estimated to spend $17 million on digital ads and promotions in 2021.
• Mobile search ads can increase brand awareness by 46%.
• Overall ad spending for mobile devices is forecasted to hit over $137 billion in 2022.
• In 2021, U.S. companies’ total social media advertising spending was expected to exceed $44 billion.
• The average CPA in Google Ads across all industries is $56.11 for search and $90.80 for display network. 

Conclusion

In today’s highly-competitive marketing landscape, digital advertising has become critical for many industries to both survive and thrive. Worldwide digital advertising statistics show beyond doubt that this industry is in a state of flux. As marketers adapt to technological advancements, you need to be on top of your game if you want your business to stand out.

Sources

https://www.insiderintelligence.com/content/worldwide-digital-ad-spending-year-end-update

https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

https://www.oberlo.com/statistics/digital-ad-spend

https://www.softwaresuggest.com/blog/global-digital-ad-spending-research/