Top E-commerce Companies 2024 | Largest & Fastest Growing Sites

Are you wondering what the largest eCommerce companies in the world are? Take a look at our selection of the 10 biggest eCommerce companies and what you can learn from them to take your eCommerce store to the next level.

List of Largest eCommerce companies in the world by revenue

  1. Amazon ($469.82 B)
  2. ($149.32 B)
  3. Alibaba ($109.48 B)
  4. Meituan ($27.77 B)
  5. ($21.09 B)
  6. Otto Group ($18.27 B)
  7. Shein ($15.7 B)
  8. Rakuten ($15.3 B)
  9. Wayfair ($13.71 B)
  10. Wildberries ($10.8 B)

eCommerce Companies


Amazon is an American multinational technology company that focuses on eCommerce, cloud computing, digital streaming, and artificial intelligence. It has been referred to as “one of the most influential economic and cultural forces in the world” and is one of the world’s most valuable brands. For the fiscal year 2021, Amazon reported earnings of US$33.36 billion, with annual revenue of US$469.82 billion, an increase of 21.7% over the previous fiscal cycle. 

Jingdon/JD.COM, also known as Jingdon, is a Chinese eCommerce company that commercializes products through an online store and marketplace. It is one of the two massive B2C online retailers in China by transaction volume and revenue(the other being Alibaba). The company is mainly known for its investments in high-tech and AI delivery through drones, robots, etc., in the world. ranks 2nd on this list of the largest eCommerce companies by revenue, generating US$149.32 billion in 2021.


Alibaba (Known as Alibaba Group or is a Chinese multinational technology company specializing in eCommerce, technology, retail, and the internet. Since its creation in 1999, the company has provided business-to-business, business-to-consumer, and consumer-to-consumer sales services. Alibaba ranks 3rd on this list of the largest eCommerce companies by revenue, generating $109,480 billion in 2021.


Meituan is a Chinese eCommerce platform that sells locally found consumer products and retail services. The platform was designed from the very beginning to help people eat and live better. The user experience explains why Meituan Dianping has become the world’s largest provider of food delivery services today. With fast and reliable deliveries, Meituan Dianping generated a revenue of US$27.77 billion in 2021.

Suning is one of the largest non-government retailers in China after and Alibaba, with over 11,000 stores nationwide on top of its leading eCommerce digital platform. Sunning’s 3C model (computer, communication, and consumer electronics) has contributed to the company’s many successes, manifesting economically into a revenue of US$21.09 billion in 2021.

Otto Group

Otto Group is a German company dedicated to providing services and product commerce. Otto is one of the pioneers in the mail order sector and has become one of the biggest eCommerce stores in the world. The company is headquartered in Hamburg, Germany but conducts business in over 20 countries. As of 2021, Otto Group has generated a revenue of US$18.27 billion.


Shein is a B2C Chinese online clothing and accessories retailer selling globally. It is now the largest cross-border fast fashion eCommerce company in China. The eCommerce clothing brand reaches consumers in the United States, France, Russia, Germany, and over 200 other countries. Shein’s annual revenue in 2021 exceeded USD 15.7 billion (up from $10 billion in 2020).


Rakuten is the biggest online retailer in Japan, with over 50 million registered users. It is one of the top 10 online companies in the world. Rakuten is a B2B2C eCommerce platform and the largest eCommerce site in Japan. In 2005 Rakuten expanded outside of Japan and into international markets through main acquisitions and joint ventures such as and eBates. As of 2021, Rakuten has generated a revenue of US$15.3 billion. 


Once known as CSN Stores, Wayfair started its operation back in 2002. Today, the digital platform is connected with over 11,000 suppliers worldwide to offer around 14 million furniture pieces and home goods to its customer base. The company has offices and warehouses throughout the United States and Canada, Germany, Ireland, and the United Kingdom. As of 2021, Wayfair has generated a revenue of $13.71 billion.


Wildberries is the largest Russian online retailer founded in 2004 by Tatyana Bakalchuk. Besides Russia, they have services in 15 other countries with more than 48,000 employees. Wildberries sells 37,000 brands of clothing, cosmetics, household products, electronics, food, and much more. The company processes 750,000 orders on average a day online. As of 2021, Wildberries has generated a revenue of US$10.8 billion.

Additional eCommerce Companies

  • eBay ($10.42 B)
  • Zalando ($7.98 B)
  • Chewy ($7.15 B)
  • Coupang ($6.23 B)
  • Carvana ($5.59 B)
  • ($4.52 B)
  • Sea Limited ($4.38 B)
  • Pinduoduo ($4.33 B)
  • Shopify ($2.93 B)
  • Overstock ($2.55 B)


As technology keeps advancing, the future of eCommerce keeps changing. What will remain the same is consumer demand and a shift to online products for all types of products and services. While the eCommerce landscape has undeniably been shaped by the growth of massive eCommerce companies like Amazon and Alibaba, there is still ample space for small businesses to leverage the model and make names for themselves. 

Hence, the future looks very bright for eCommerce companies in 2022 and beyond.


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