Mobile Email Statistics

In today’s world, people are always on the move dealing with their busy schedules. As a result, they check 90 percent of their emails on their phones. According to a recent mobile email open statistics research, mobile optimized emails have far higher open rates compared to other digital platforms. In recent years, mobile-based email marketing is gradually becoming the most effective way to showcase the business to the customers and generate sales. It is all because of the increasing number of smartphone users year after year. 

Here are some important mobile email stats every email marketer should know about.

Mobile Email Stats Highlights

1. About 85% of users use smartphones to access email.
2. 70% of people report deleting unhelpful messages in under three seconds.
3. Nearly 1.7 billion users check emails on their phones.
4. Over a third of professionals open emails on their phones.
5. On mobile devices, about 60% of emails are opened.

Mobile Email - Key Statistics

About 85% of users use smartphones to access email.

In recent times, Mobile devices have become the primary device for checking emails. Around 85% of global users use smartphones to exchange emails. The percentage is much greater for individuals between the ages of 25 and 34, at 90%. 

Checking emails beside mobile devices like desktop and laptop computers is decreasing year over year, with 69% of users reporting doing so in 2018, compared to 74% the previous year.

70% of people report deleting unhelpful messages in under three seconds.

On the other hand, emails are frequently difficult to read and engage with on a small screen. Around 70% of users report removing useless emails in under three seconds, because of the regular spam, unimportant messages, ads, or click-through buttons that take users to certain websites. In addition, 15% of users take one step further and unsubscribe from their subscriptions. Nobody wants spam in their inbox, which is already full. 

Nearly 1.7 billion users check emails on their phones.

With so many people utilizing their phones to access their email, it's no surprise that the number of emails opened on mobile devices currently accounts for 60% of all email interaction. Nearly 1.7 billion people check their emails on their mobile phones, much outnumbering the 0.9 billion people who use desktop computers. What may come as a surprise, though, is how this figure differs by industry.

Over a third of professionals open emails on their phone

Many individuals believe that opening business emails on a phone is inappropriate since there is always the risk of sensitive information being included in the mail. However, according to mobile usage data, more than a third of professionals are unconcerned. 

According to the most recent data on emailing devices, people in the United States preferred to check their personal emails predominantly at home in 2018. Only 23% of employees said they have access to their personal inboxes at work.

On mobile devices, about 60% of emails are opened.

Email openings on mobile devices are gradually gaining over, with data indicating that this was the most common reading environment in the previous year. Adults do not access emails using a desktop or laptop computer. Younger audiences, ladies, and parents are more likely to use solely their mobile devices. 

According to mobile email trends, email is both an important and basic communication method in the lives of 60% of users across all age groups.

Other Mobile Email Stats

• If a message doesn’t look good on small screens, 70% say they’ll just delete it, while 23% will look at it again on a computer and 16% will unsubscribe.
• Mobile email readership (43%) continues to surpass desktop email readership (37%)
• Checking email is what 58% of adults do first thing in the morning.
• Mobile email traffic is more valuable than desktop clicks.
• Mobile users check their email 3x more.

Conclusion

Mobile technology has influenced us and our lives in a variety of ways, most notably in the way we communicate. The above mobile email statistics show how this communication technology has become an important part of people's daily lives. Consumers now use mobile devices for more than half of their email, while desktop use has decreased, demonstrating that mobility is the way of the future once again.

Sources

https://99firms.com/blog/mobile-email-statistics/

https://easysendy.com/blog/mobile-email-open-statistics/

https://truelist.co/blog/mobile-email-statistics/

https://blog.hubspot.com/marketing/email-marketing-stats-list

https://www.emailstatcenter.com/mobile-marketing-statistics/