5 Interesting Voice Search Stats (2023)

Voice search technology has undoubtedly become a trend in recent years. The days of people typing everything into search engines are long gone. People’s interactions with their digital devices have been significantly transformed. Thanks to smart voice assistants with built-in smartphones and smart speaker devices.

As a rising e-commerce trend, businesses that have not yet optimized their websites for voice search are losing a significant portion of their online marketing potential. To capitalize on the popularity of voice search, below are the top voice search statistics and trends.

Voice Search Stats Highlights

  1. 65% of internet users between 25-49 utilize voice-enabled devices daily.
  2. About 40 million American use a smart speaker
  3. Nearly 50% of internet users search on the internet with voice search features.
  4. Globally, 27% of internet users utilize voice search features.
  5. In the USA, 51% of internet users shop with the help of voice assistance features.

Voice Search Trends – Key Statistics

Below are some key voice search trends (obtained from reliable sources) that indicate why businesses must jump on board and embrace the voice search revolution as soon as possible.

Daily, 65% of internet users between the ages of 25-49 utilize voice-enabled devices. 

The stats show the influence of voice search, and more than 65% of internet users within the age group of 25-49 utilize the advanced features of voice-enabled features of their devices daily. By 2022 more than 55% of households will have access to smartphones/devices. Voice search significantly contributes to business conversion, and companies incorporate voice search features onto their websites. AI’s potential and advanced modulation are crucial in near-accurate voice search features. 

About 40 million American use a smart speaker 

Approximately 40 million US customers (32%) own at least one smart speaker. Similarly, more than 40.2% use voice search features, which is about 135.6 million Americans. The usage estimate continues to increase unabatedly, and the increase in usage shows an 8% growth on a year-on-year basis. 

Nearly 50% of internet users search for products and services with voice search features.

Speech recognition accuracy was the challenge faced by users to turn away from using voice search features. But innovations in the field could reduce speech recognition accuracy issues. China’s iFlytek speech recognition algorithm can produce 98% accuracy, and Google has touched 95% accuracy, encouraging users to embrace voice search features. As a result, about 50% of internet users search for the product using voice search features.

Globally, 27% of internet users utilize voice search features. 

The quantum jump in speech recognition accuracy has changed how people use voice search features. Globally, 27% of internet users utilize the unparalleled technology of voice search features. It reduces the burden of word punching and saves the time required to complete business conversion. About 55% percent of teenagers use voice search features on their devices daily. 

In the USA, 51% of internet users shop with the help of voice assistance features. 

Technological advancement plays a critical role in business conversion. In the USA, 51% of internet users use their smartphone devices for shopping by using voice assistance features. With the introduction of Alexa and Siri, more and more people started using voice assistant features to conduct their day-to-day activities. The technology processes the voice, transcribes, and analyzes the transcript into actionable deals.

General Voice Search Statistics

The global smart speaker market is expected to grow at a CAGR of 7.1%

It predicts that global smart speaker sales will reach $6.60 billion in 2022, up from $6.16 billion in 2021. The desire for home entertainment arose due to COVID-19, and sales surged as customers recognized the convenience of voice-activated devices and planned to use them after COVID-19.

Alexa is the most popular virtual assistant in the US, with almost 38% market share.

Alexa is the most popular speech-activated home device, voice search, and virtual assistant among Americans. In addition, 9,500 brands endorsed Amazon’s Artificial Intelligence virtual assistant in 2020. Three years ago, there were approximately 1,200 of these brands.

Voice Search Growth Statistics

In 2022, 33.2 million Americans will do shopping using a smart speaker

According to recent data, in 2022, 33.2 million Americans are expected to shop using voice search capabilities on their smart speakers. It represents a 3.5 percent growth from the 32.1 million digital shoppers in 2021 and 14.1 percent of all digital customers in the United States. Health and beauty products account for the majority of these voice purchases

By 2023, 8 billion people will be using digital voice search assistants 

Voice-activated search and assistants are currently used by around 3.25 billion people globally. That’s nearly half of the global population. According to reports, the world population will reach 6.4 billion in 2022, and a projected 38% will make online purchases using voice commands.


Voice search optimization has gone from a fad to a necessity in a Crux. The future of voice search assistants appears bright as they continue to improve and evolve. Businesses that haven’t implemented voice search yet, you risk losing many of their customers to competitors.

Companies can better understand their customers’ needs, value, and want through these voice search assistants, as proven by our list of voice search statistics. It will be a promising opportunity for companies to improve their market positioning, products, and customer services.










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